The second session of GK Atlas series was conducted on 15-12-2010 in Vivekanand Auditorium at PT-Head Quarters. The topic was ‘Brand Equity-The Magic of Advertising and Marketing’. The session was presided over by PT chairman Mr. Sandeep Manudhane. Various topics on branding of products, brand promotion, brand logo, marketing, positioning, brand recognition and customer feedback were explained to the students.